Young professionals are at last breaking into the commercial real estate brokerage business. Traditionally the commercial real estate industry has not looked to marketing on social media, but it’s officially time to start. Companies can no longer expect to reach specific targets via traditional marketing that pushes out information through advertising, brochures, direct mail, email, flyers, and even websites. Building a brand is about getting as much marketing as possible, and Instagram, which remains the fastest-growing social media platform in the world, has become the leader for using visual images to market products in the other luxury industries such as restaurants and hotels. Now the CRE community can also make significant strides using a similar approach.
Millennials are using Instagram more than any other platform. Per Statista, research shows that 65% of Instagram’s users are between the ages of 18 and 34, with 42 % of those users visiting the site at least once per day. These are the same demographics which describe today’s workforce, and with that many eyeballs, CRE brokers simply cannot ignore this often untapped customer base.
Today’s market is demanding that you add elements of social media to make the transition to being social savvy to connect with customers in new ways. Commercial real estate clients from the largest enterprises to the smallest sole proprietors are connected to Twitter, Facebook, LinkedIn, and other social media channels, and their social connections are influencing how they make decisions and who they do business with in all areas–including their commercial real estate needs.
There’s no doubt that the future of the business belongs to firms and brokers that embrace social technologies to engage with principals, tenants, and landlords across social networks. For brokers who embrace new tools and techniques, social technologies create an unprecedented opportunity to offer the right solution at the right time while forming more rewarding relationships.
Want to see how a commercial real estate firm does social media? Follow us on Facebook, Instagram, and LinkedIn! Latitude Commercial provides commercial real estate services such as purchasing, leasing, tenant representation, and property management throughout Northwest Indiana and the Chicago Suburbs. To find out how we can help you, call us today at (219) 864-0200.